The Future of Rock n’ Roll
So… in the relatively short history of the Eleventh Hour Initiative it has been a pretty eventful month. Most importantly, Bill and I have finally met. For so long the hook of “The Band that Have Never Met”tm hung around our collective neck – not quite like an albatross, but certainly the most ‘quotable’ fact. That this ‘promotional gem’ no longer exists is a blessing. As a band we are, and have always been, much more than “The Band that Have Never Met”tm!
Now we can get on with business. We have to prove that we were not only the best band to have never met… but also that we are one of the best bands in the world full stop. (or period). Not that we would ever ‘claim’ to be the best band in the world! Ha ha! We’ll leave that to the Liam Gallaghers, the chancers and the star-gazers. As the Eleventh Hour Initiative it is for Bill and I to convince the world at large that we have a reason for being. A unique selling point – or any other advertising jargon you can muster. With Escapism I think we have already proved that we can release a decent (fantastic) album. In fact it’s an album that champions the cause of “The Album”. The dying album. /wipes tears from face.
Bill and I have a plan. The end result will be a project that will cause a stir. The smoke and mirrors of the Trans-Atlantic partnership are gone. We continue to make music across two continents – which is still a big deal – but we no longer have to stand in the obelisk’s shadow. We will endeavour to produce the best music that we can and we are more excited than ever before with what we are achieving. We look forward to larger scale releases and greater demand from the record buying public! Ha ha! Seriously… we are creating sounds that will prick your ears and make you re-evaluate your lives. I look forward to polishing the trophies. 😉